Only 52% of Facebook Ad Spend is Outside the U.S.

If you're looking to grow your business internationally, a new report by Marin Software says the potential for reaching your audience through Facebook ads is strong in regions like Asia-Pacific (APAC) and Latin America (LATAM).
According to the report, 85 percent of Facebook users reside outside North America, but only 52 percent of ad spend targets regions outside of it.

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http://searchenginewatch.com/article/2329906/Only-52-of-Facebook-Ad-Spend-is-Outside-the-U.S.-Study